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Enjoying Entrepreneurship: Using Values to Navigate Growth
As my business grows, I’ve noticed how easy it is for it to take on a life of its own. Without pausing to reflect, it’s easy to get caught in the grind: long hours, mounting pressure, and rushed communication with clients and colleagues. This week, I asked myself: what do I truly value in this work? What should guide my decisions and priorities? These questions have become my compass as I navigate the winds of change. A Fresh Breeze (1913) painting in high resolution by Geor
Zoe Boshoff
Aug 28, 20251 min read


A Love Letter to Science Communicators
I've been lucky enough to collaborate with some of South Africa’s most talented science communicators. These magical unicorns - science-minded folks who are also brilliant storytellers - are indispensable to research groups looking to translate their work into real-world impact. Science communication isn’t just about sharing research successes (although that’s a big part of it). Skilled science communicators develop original articles, videos, websites, infographics, podcast
Zoe Boshoff
Jul 16, 20251 min read


How to Run Your Research Group Like an Entrepreneur
After more than a decade in research development, I’ve learned that a little business thinking goes a long way in academia. As an entrepreneur myself, I’ve also learned how to navigate the uncertainty of soft-funded contract work to create a fulfilling and dynamic career. With more researchers now working on soft-funded contracts, it can be a game changer to shift how we think about academic work, embracing its potential for creativity, flexibility, and innovation. Here are f
Zoe Boshoff
Jun 15, 20253 min read
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